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Our task was the optimization and scaling of search advertising to increase sales in the online store, later the client handed over the management of the company's official page on Instagram
Client:
MISSMO
Decision:
● launching and managing search advertising in Google ADS
● developing an SMM strategy to increase brand awareness
● forming a visual style and determining tone of voice
● forming mood boards for professional filming, generating situational photo and video content
● managing Instagram
Results:
● Search advertising has been operating since January 2024; the average number of orders per month is 320 for 160 hryvnias (in months of active discounts - 600+ orders for 106 hryvnias)● The highest ROAS per month was 11.97● In 4 months of Instagram management, 1K targeted followers were received, and organic reach increased by 48%
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